WhatsApp said the new feature would allow users to follow organizations and bodies on the platform Mark Zuckerberg stated that the new feature would begin rolling out to users worldwide this year
Meta, the parent picture company of Facebook, WhatsApp, and Instagram, is rolling out a broadcast-based messaging feature called Channels on WhatsApp, much like the recent update it announced on Instagram as it experiments with giving more conversational avenues to its users. The company also aims to monetize the feature in the future. Admins’ phone numbers won’t be visible on the channel
According to the message posted by Mark
Zuckerberg, admins can send text, photos, videos, stickers, and polls on the channels.
TechCrunch reports that the conversations on the channels are one-way so users won’t reply to the messages.
While users can join the Channels via an invite link, WhatsApp is also developing a directory to find different channels for various vocations.
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